Monday, July 15, 2013

Watchful eyes on Prosecco!

Prosecco sales double in a year as financial squeeze takes fizz out of champagne sales
Bars and enotecas found to be ripping off their customers will be liable to fines ranging
from €2,000 to a hefty €20,000 (£17,400).
 Photo: ALAMY

Prosecco producers in northern Italy felt the need for a "hall monitor" of sorts, to ensure that lovers of the sparkling wine are getting what they think they're buying.  Two main reasons stand out:

1.  They want to ensure that the bubbly wine is served straight from the bottle and not on tap or in carafes in restaurants.  The infraction will result in heavy fines.

2.  They want Croatia, who just recently joined the EU, to stop selling a product called "prosek" which, in no shape or form, is prosecco.  However, if it were sitting on the shelf next to prosecco, it could end up disappointing the unwary buyer and cause irreparable damage to the well-established reputation of prosecco vintners.

I personally love my prosecco, and can appreciate where these vintners are coming from. Which is YOUR favorite brand?

You may read more about it HERE.

Read my latest post HERE.


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